| Speaker | Derlin Mputu Kinsa |
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| Speaking Slot | Predictive Analytics at 16:15hr | ||
| Title | The Customer Retention Program | ||
| Abstract |
The Global information services and publishing, Wolters Kluwer has initiated two years ago a marketing analytics program to proactively manage customer satisfaction and thus, to improve customer loyalty across its European offices. During his presentation, the company’s Sales Development Manager and Business Intelligence Specialist, Derlin Mputu Kinsa, will describe how his team has built a solution using Predictive Analytics to nurture, retain and maintain customer relationships, together with transforming reactive tasks into proactive processes. This program has enabled them to prioritize customer segments, to anticipate customer needs by applying right actions at the right time and to succeed in improving significantly customer satisfaction across all targeted customer segments. |
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| Speaker | Derlin Mputu Kinsa, Sales Development Manager/BI Specialist | ||
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Biography Derlin Mputu Kinsa Derlin Mputu Kinsa (MBA) has an extensive and diverse experience of more than 15 years in developing and implementing fact-based management for medium and large organizations, especially in sales and marketing. He is currently responsible of Customer Retention and Marketing ROI Programs at Wolters Kluwer Europe. Prior to that, he has hold diverse positions internally or as a consultant in marketing intelligence, business intelligence, marketing/customer strategy, customer segmentation, optimisation of marketing & sales activities/processes and performance management in the Telecommunication, Banking, Insurance, Transport & Logistics, Healthcare and Pharmaceutical industries. |
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